AI Insights · Timothy · July 2022
Top Fashion Games on iOS in Europe Q2 2022
Discover the performance of the top five fashion game apps on iOS in Europe during Q2 2022, including trends in downloads, revenue, and active users.
In the second quarter of 2022, fashion games on iOS in Europe showcased some interesting trends. Here's a closer look at the performance of the top five apps in this category.
Project Makeover from Magic Tavern, Inc. had a dynamic quarter. Weekly revenue started at around $357K at the end of March and saw fluctuations, eventually settling at approximately $203K by the end of June. Downloads experienced a peak of 66.8K at the end of March, dropping to 35.6K by the last week of June. Active users similarly fluctuated, starting at 797K and ending the quarter at around 726K.
Covet Fashion: Dress Up Game by Crowdstar LLC had varying success. The app's weekly revenue saw a significant spike to $122K in mid-May but averaged around $44K in other weeks. Downloads were relatively stable, peaking at 5.3K in mid-April and maintaining around 3.5K to 4.6K throughout the quarter. Active users hovered around 70K for most of the quarter, with minor fluctuations.
Pocket Styler: Fashion Stars from Nordcurrent UAB had moderate performance. Weekly revenue peaked at $24.4K in mid-April but generally ranged between $14.7K and $23.4K. Downloads started strong at 33.4K in early April but gradually decreased to 13.8K by the end of June. Active users also saw a decline from 95K in early April to approximately 67K by the end of June.
MovieStarPlanet from MovieStarPlanet saw a varied quarter. Revenue peaked at $43.7K in early April but mostly remained between $11.7K and $29.9K. Downloads were highest at 11K in mid-April but decreased to 6.6K by mid-June, before ending at 8.9K. Active users started at 58K and remained relatively stable around 52K by the end of June.
RuPaul's Drag Race Superstar by Eastside Games showed a consistent performance. Revenue saw a slight increase, starting at $14.2K at the end of March and peaking at $20.7K in late April, before ending at $17.6K. Downloads were relatively low, starting at 2.2K and dropping to 1.1K by the end of June. Active users also saw a gradual decline from 31.9K to 22.1K over the quarter.
For more insights and detailed data, visit Sensor Tower.
